GemCo has a range of made to order epoxy resins, graffiti removal and cleaning products. I worked with Tim Elder, an industrial chemist, to develop a range of product packaging labels. These labels clearly identify the various products and utilize the existing company brand. The labels were developed so they could be easily applied to tins and cartons after mixing and preparation and were supplied as templates for printing in-house.
The product images are featured on the website as illustrations rather than photographs and help to highlight the specific epoxy products and their purpose.
The on-line store captures orders and payment details ready for processing and has facility to offer account level discounts for regular purchasers, volume discounts, special offers and promo codes. The shopping cart also provides a mechanism for keyword search, email marketing, order processing and sales reports.
I asked Andy to design our e-commerce system so we can sell our specialist epoxy products on-line. We are very pleased with the website and have received glowing praise for its simplicity of use, and presentation. We highly recommend using the Andy's services at Goldfish Interactive.