Acu-Future are official New Zealand distributor of Huanqiu superior brand of Acupuncture needles and traditional Chinese Medicine supplies. I worked with Jocelyn, the owner, to create on on-line shop selling these specialised acupuncture products to Traditional Chinese Medicine practitioners. Product photos were shot using a digital camera and light tent to achieve a professional range of shots on a small budget. These were cut-out, re-touched and optimised for the website and were also provided hi-resolution for the zooming feature and printed materials.
The on-line store was developed to a tight budget and designed to fit with the style of existing printed materials. It captures orders and payment details ready for processing and has facility to offer account level discounts for regular purchasers, volume discounts, special offers and promo codes. The open source shopping cart also provides a mechanism for keyword search, email marketing, order processing and sales reports. Customisations for New Zealand specific shipping was also introduced to handle rural delivery surcharges.