Despite the impressive gains in uptake of Facebook and twitter email remains the most dominant social tool. According to recent studies, conversion rates from email promotions are consistently higher than other forms of social marketing. Key to success will be your database of contacts, your persuasive promotions and the tools you use to send them out.

In relation to the increases in SPAM marketing over the last few years it is critical you publish and follow a good privacy policy. Your visitors must feel secure enough to trust you will not sell their data or annoy them with too much promotional junk. Goldfish have extensive experience developing privacy policies and providing correct opt ins and subscribe facilities for email marketing campaigns.

Collecting email addresses with opt in confirmations should start as soon as you begin to receive referrals from your website. This will help build your database of recipients and provide valuable marketing data for later analysis.

If you are interested in email marketing, please contact us now.